Foundations Monthly Webinar, 21 June 2022
West of England Care and Repair
West of England Care & Repair redesigned and relaunched their private pay bathrooms adaptation service in 2017. The service is affordable and accessible, underpinned by an occupational therapy assessment. In the planning phase, the HIA carried out an in-depth market and competitor analysis to test their assumptions on future market size and achievable pricing. This helped them to make sound strategic and commercial assessments, identifying new supply chain partners, and identifying critical customer requirements to assist the HIA in further refining its USP. The new service has provided demonstrable impact both to commissioners and service users, as well as significantly supporting the organisation’s long-term financial sustainability. The financial surplus created by the service enabled the HIA to help more low income people via their ‘hardship’ fund, to return funds to commissioners via a ‘gain share’ agreement and grow their volunteer-led service for people with hoarding difficulties.